You may not be familiar with Clif Bars. They are similar to many other energy bars, but they are made locally of mostly organic ingredients right here in the Bay Area. In this author's humble opinion, they are pretty good.
Once day, I realized this small logo on the back of the packaging. 1% For The Planet, it read. What does it mean?
This solution is dead-simple, but elegant. It also says a lot about the companies involved. How many of us would agree to donate 1% of our income to charity? Even just 1%? Now take that same idea, and apply it to the profits of an entire company. That's big.
There are currently 1,386 companies donating to 2,158 environmental organizations worldwide. And you don't have to donate 1% of your income to help. Just buy anything these companies make. Simple.
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